Market Demand


Demand for quality in-home care is booming.

Stand out in the Market. Join the only in-home care franchise focused on hiring senior caregivers that intimately understand the aging process through personal experience. Our senior caregivers are dependable, mature, loving, caring, experienced and empathetic. What could be better for seniors?

Your Seniors Helping Seniors® franchise is positioned for rapid growth.

Consider these facts about the Market:

  • 10,000 people are turning 65 every single day
  • 90% of seniors want to “age-in-place”
  • Only 3% of seniors reside in nursing homes
  • 85+ is the fastest growing segment of our population
  • Half of the 85+ population needs help with activities of daily living
  • 80% of seniors have at least 1 chronic disease, while 77% have at least 2
  • Over the next decade the faster growing segment of the workforce will be seniors. AARP (Bureau of labor statistics)
  • Among 65 – 74 year olds labor force participation is predicted to hit 32% by 2022 (up from 20% from 2002)
  • For the first time in U.S. history, older adults are projected to outnumber children by 2035.

Loved ones of aging adults will need more support than ever and active seniors may be looking for opportunities to supplement their income.


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After 20 years in the senior care field, we know how to effectively start, grow, and manage business operations. With a strong franchise community supporting you, you’re in business for yourself but not by yourself.